Missing Out on In Person Meetings
This week, I got a message on LinkedIn that I haven’t gotten in what feels like an eternity: “Hey Tim, it looks like we know…
Category: Marketing
Addressing Irritation
Hey there, It has been a bit of an irritating week. BYU lost by one yard. I’ve had weird jaw pain. And Brandon Sanderson’s new…
Transforming Your Story like Hasbro
On Tuesday, I wrote this fantastic email (please subscribe) about transforming goals, especially during this pandemic…which somehow got erased before I sent it. So I’m…
Gladwell’s Coupling for the Self Employed
Does the concept of coupling discussed in Malcom Gladwell’s Talking to Strangers help Self Employed Indiepreneurs? Maybe. While I’ve been reading Gladwell’s latest book, my…
Telling Your Message So Others Understand
As self employed individuals, Indiepreneurs do not have big marketing departments to craft that perfect message. We do what we think best, sometimes with input…
The Story in your Price: What To Charge Your Clients
In a world that headlines low cost options like Amazon and Walmart, it’s easy to think there’s only one option for your own product price:…
Having an Ideal Client in Mind Will Help You Find Them
Sometimes, the most obvious things are completely overlooked. Like, for example, if you don’t know who your ideal client is, you’ll never find them. Accountants…
What Story is Your Business Selling?
One of the more interesting marketing books I’ve read is Building a Storybrand by Donald Miller. Like so many business books, it has one central…